One thing I regret not doing when I first started my business is not creating an email list straight away. Even after hearing from other business owners the importance of creating an email list, I allowed myself to go years before setting up my own email list.
The first mistake in my thinking was assuming that you had to have an established and successful business before setting up your email list. My second mistake was that once I became an established business owner, creating an email list was the furthest thing from my mind.
Setting up an email list is one of the first things you should be doing as a blogger or business owner. Trust me, if you don’t do it now, you’ll be kicking yourself later.
If you have a blog or website, start collecting those emails addresses now. For today’s blogging tips I want to share with you 2 big reasons your blog needs an email list.
This post contains affiliate links for products I recommend.
1. Email Outperforms Social Media
In the beginning, you may want to put your focus towards building your social media following. There’s absolutely nothing wrong with that, as long as you’re putting more focus on building your email list.
This is because email outperforms social media when it comes to bringing traffic to your blog or website.
Think about Twitter and what happens when a tweet is sent out. Twitter moves so fast that it’s not long before your tweet is buried underneath a bunch of other tweets.
Can you imagine how many people will never even know your tweet existed?
Now, think about email, and the odds of someone seeing your email. Your email won’t fly past their page like a tweet will. It will sit in their inbox, patiently waiting to be opened.
I can tell you that my highest traffic days are the days when I send out a newsletter to my subscribers.
Social media really just can’t compare to the results I receive from my email list.
2. Your Email List is All Yours
Do you remember the social media network MySpace? At one point, it was the largest social networking site in the world. Now… well, not so much.
Imagine having spent countless hours building your following on MySpace, only to have the site basically become obsolete.
Or how about Facebook. Yes, Facebook is extremely popular, and probably won’t be going anywhere any time soon. However, Facebook has made changes in recent years that have made the organic post reach so low that many bloggers have decided to delete their Facebook page altogether.
Changes to social media can have a drastic impact on your ability to get in touch with your readers.
Sure, having a social media following is good. But what happens if these platforms die off just as MySpace did?
Your email list will always be there. It’s yours, and you’ll never lose it.
How I Built My Email List
To build my email list, I use Convertkit. I really love using Convertkit for building my email list. Convertkit has some really great features for building your list, and is extremely easy to use (I’m a big fan of user friendliness).
So, what’s your opinion on building an email list? Are you for it, or against it? I’m not sure it’s even possible to be against building an email list, 🙂 but I would love to hear your thoughts!
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