One of the toughest things about being a blogger is finding ways to market your blog and get your content out there. Today, the blogging tips I want to share with you are 4 ways to market your blog.
I'll also discuss the best social media platforms for your blogging niche.
1. Comment on Other Blogs
If anyone ever tells you blog commenting is dead, I'm here to tell you, don't listen to them. In the past some bloggers would comment on other blogs as a way to build links.
Link building is the process of getting external pages (such as other blogs) to link to your site. Typically, the more external pages that you have linking to your blog, the more likely you are to rank higher in search engines.
Because Google has cracked down on link building, if you're leaving blog comments strictly as a way to build links, then yes, commenting on other blogs would probably be dead for you.
However, I enjoy leaving comments for a different reason, and that's building relationships. Let's face it, you can't do this alone. Stop seeing other bloggers as competition, and try connecting with them instead.
Connecting with other bloggers provides you with a great support system, and offers opportunities for you and your blogging friends to promote each others content.
Plus, if you comment on blogs regularly, you'll find that you will actually begin receiving traffic from your comments, which is a welcome perk.
Find 5 bloggers that you want to connect with and leave genuine comments on their blog posts regularly. Also, be sure to share those posts on your social media accounts. As time goes by, they will start to notice you, and the connection will begin. I really love using Digg Reader to stay updated on when my favorite bloggers publish a new post.
2. Buy Sponsored Posts or Sidebar Ads
Sponsoring another blog via sponsored posts or sidebar ads can be a great way to promote your blog. If you decide to sponsor a blog, make sure you only advertise on blogs that are related to your niche. Otherwise, you may end up wasting money.
For example, as a WordPress theme developer, I’ve found it helpful to promote my themes on blogs that are geared towards helping bloggers design their own blog.
If you're not sure where to find blogs to sponsor, the Passionfruit Ads marketplace is a great place to start. Their marketplace is filled with bloggers who are currently accepting sponsors for their blog. Passionfruit Ads is no longer active.
3. Join Facebook Groups
Facebook groups are a great way to network with other bloggers and business owners. Because of Facebook groups, I have had the opportunity to connect with like-minded, and motivated business women from all around the world.
These communities allow you to ask questions, answer questions, share each other's work, and receive encouragement and support. Also, did you know that Facebook groups are a great way to get traffic to your blog?
This is because a lot of groups have organized "share days" where everyone supports each other by re-pinning pins, visiting and commenting on blog posts, and sharing each other's products or services.
There are thousands of Facebook groups out there. I recommend finding groups related to your niche. To get you started, a few of my favorite Facebook groups are:
- Creative Entrepreneurs by Marketing Creativity (great for Etsy shop owners)
- Savvy Business Owners
- The Ladypreneur Community
- Inspired Bloggers Network
Related Post: 73 Facebook Groups for Bloggers and Business Owners
4. Promote on Social Media
Social media is a great way to promote your blog posts and products or services. Also, don't forget to share your older content as well. Check out my post on how I go about sharing my old blog posts automatically to Twitter and Facebook.
As a tip, when using social media, don't use it to solely promote your stuff. Go ahead and share the content of other bloggers in your niche too. As I mentioned earlier, be sure to tag them so they know you're sharing their content.
When you share content from other bloggers, it helps build relationships, and makes it more likely that they will share your stuff too. This in turn brings more traffic to your blog.
If possible, use the same name for all of your social media accounts. This will make it easier for people to find you across all of your social media platforms.
The Best Social Media Platforms for Your Niche
- If your target market is geared towards women, blogging, diy, fashion, food, or photography, you should be focusing on Instagram and Pinterest.
- If your target market is business professionals, give Twitter and LinkedIn a try.
- If you make videos, you should definitely be using YouTube and possibly even Periscope as part of your social media strategy.
- If your target market is males, you should devote more time to Google+. This is because the majority of the Google+ crowd is male.
I believe that Facebook is a great platform for any niche.
Helpful Tip: You can use Google Analytics to track your social media traffic.
You don't have to be active on every social networking website out there. If you're not getting the results you want to see from a social media platform, don't focus your energy there. Using Google Analytics, I have discovered that I get most of my traffic from Pinterest. So Pinterest is where I focus most of my efforts.
Not every marketing method works for everyone. I recommend trying as many marketing techniques as you can in order to find out what works best for you.
If you're new to promoting your content, it may take some time before you begin seeing results. My advice to you is to stay patient, and stick with it. Eventually, you will begin to see your hard work pay off.
What are your favorite ways to promote your blog? Please share your tips below!
Another Helpful Post: