One of the biggest mistakes you can make as a blogger is blogging without keeping your audience and overall goal in mind.
In this post, I'll be discussing what should go into a blog post. These tips will make your content engaging, helpful, easy to read, and SEO friendly.
1. Create a Catchy Title
When creating your post titles, you want them to entice people to read your content. Your post title is what will not only be seen on your blog, but on social media networks, and in search engines.
With so much similar information available out there, you want to do what you can to make sure that your content is what people are choosing to read.
Most of us (including myself) decide whether or not we're going to bother to read a post by looking at the title.
Which post are you more likely to read: "How I Increased My Blog Traffic," or "How I Doubled My Blog Traffic in 30 Days." I know I'm more likely to read the latter.
People are attracted to catchy titles, so make your titles catchy.
2. Use Images in Your Post
Whenever you create a blog post, you should always include images.
I add images to my posts for two reasons:
- We are a visual society and people like to see images.
- Since Pinterest is my highest traffic source, I want to make sure I always include a pinnable image. I recommend PicMonkey for creating pinnable images.
Here are some examples of pinnable images:
In addition to those two things, if you're writing a "how to" post, images can help make your post easier to follow. Images also help to make your post easier to read by breaking up your content.
A lot of people assume that the images they find online are okay to use as long as long as they give credit to the source. I know I used to think this when I began blogging.
Always keep in mind that images are copyrighted, and unless you have permission to use the image, it should not be used on your blog.
3. Use Heading Tags
Using headings in your posts is a great way to break up your content, bring focus to major points, and tell search engines what your content is about.
In WordPress, you have six headings. They range from H1 to H6. When writing your posts, you should be using H2 or H3 tags for your headings. Never use H1 tags, as those are reserved for your post titles. I mainly use H2 tags within my blog posts.
4. Fill Out the Title and Meta Description
To ensure your post gets properly ranked in search engines, make sure you're filling out the title and description fields for your post.
When filled out with the proper keywords, this metadata tells search engines what your post is all about.
I use the Yoast SEO plugin to quickly and easily insert my title and description into each post.
Related Post: SEO for Beginners: How to Craft the Perfect SEO Post
5. Link to Older Posts
Never publish a post, share it a few times, and then forget about it. Whenever possible, you should be placing links to your older content, within your new content.
Linking to older posts allows you to elaborate on a point quickly. It also drives traffic to your older content and increases your page views.
6. Ask a Question, or Create a Call-To-Action
Ask a Question
Get the conversation started by asking a question or two at the end of your post.
Asking questions is an excellent way to encourage people to leave comments on your blog.
Create a Call-to-Action
If you wrote your post with a specific purpose in mind, such as getting people to sign up for your email list, be sure to include a call to action at the bottom of your post.
For example, if you want people to sign up for your email list, your call to action could be something like this:
"If you enjoyed this post, you'll love my weekly emails. Subscribe to have updates delivered to your inbox." You would then include a form for your readers to subscribe to your list. I recommend providing an opt-in incentive such as a free helpful resource.
What's something you include in every blog post? Let me know in the comments below.