Using Pinterest can be a great way to drive traffic to your blog. Having your pins go viral is an even better way to drive traffic to your blog.
While there’s no guaranteed way to make your pins go viral, there are definitely things you can do to greatly increase your chances.
I believe that having a pin go viral is a combination of hard work, mixed with a little bit of luck.
In today’s post, I want to share with you my top tips for making your pins go viral on Pinterest.
This post contains affiliate links for products I recommend.
1. Create Pin Worthy Images
I believe that this is the best way to get your pins re-pinned. Yes, content is king, and it’s very important to have quality content. However, on Pinterest people aren’t going to see your content right away. The first thing they will see is your image, and the fact is that people like to pin visually attractive images.
Every time you create a post, you should make sure you have at least one pin worthy image. Here are some examples of pin worthy images:
Here are some tips for creating a pinnable image:
- The image should have the post title placed on it you, with your blogs URL at the bottom of the image (just like the image in this post). You can use a free online photo editor such as PicMonkey to edit your images.
- The image should be vertical. Vertical images stand out really nicely on Pinterest. I recommend a size of 700×1050. You can always go longer, but I wouldn’t go any wider due to Pinterest’s restrictions.
- Use catchy titles. Which pin are you most likely to re-pin? “How I Got More Traffic to My Blog.” or “How I Doubled my Blog Traffic in 30 days.” I know I’m more likely to pin the second option. People are drawn to catchy titles, so make your titles catchy!
If you have older posts that you think deserve more pins, there’s nothing wrong with re-working the images used in the post. I’ve actually re-worked most of the images in my past posts so that they’re more Pinterest friendly.
2. Add a Pinterest “Pin It” Button to Your Blog
This is a really simple trick that can easily be overlooked. I can’t tell you how many times I’ve read a post that I wanted to pin, but the blogger did not have a Pinterest share button on their blog.
Can you imagine how many pins these bloggers have missed out on by not having a “pin it” button available?
Make pinning your content easy for your readers by including a Pinterest share button your blog posts. I use the Social Warfare plugin for my share buttons.
You can also add a “pin it” hover button to your blog images by following my tutorial How To Add A Pinterest Pin It Button to Your Blog Images.
3. Keep Re-pinning
People usually pin their post once and never go back to it. You want to make sure you are pinning your post multiple times.
I recommend pinning your post to every board you have that is related to that pin. For example, a dinner recipe could be posted to your blogs board (make sure you have a board just for your blogs content), a food and drinks board, and a main dish board.
I even recommend waiting a week or two, and going back and pinning your post all over again.
I know some people may be against pinning to multiple boards because they think it’s annoying. However, due to Pinterest’s new home feed algorithm, Pinterest no longer serves your pins to your followers all at once.
4. Pin to Group Boards
Group boards are a great way to share your pins and have them re-pinned. Find a group board related to your niche and ask to join. Instructions for joining the group board can usually be found in the boards description.
Be sure to check out my tutorial, How to Find Group Boards on Pinterest.
5. Write Alt Text
Using descriptive text in your images alt text is important. When people pin an image from your blog using the “pin it” button from Pinterest, Pinterest will pull the images alt text for the pins description.
Since most people won’t bother to edit the description, you want to make sure you are controlling what text goes in the pins description box.
To learn more about alt text, check out my post How to Optimize Your Images for SEO.
6. Use Rich Pins
Rich pins is a must-have for every Pinterest user. If you haven’t set up rich pins, it’s something I highly recommend you do. With rich pins, whenever something is pinned from your blog, Pinterest pulls additional information from your site, and adds that information to the pin.
To learn more about rich pins, and how to enable rich pins, read my blog post How to Set Up Rich Pins on Pinterest.
Do you have any tips for creating viral pins? Share them in the comments below.
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