Google has released a flurry of changes to its algorithm. The impact of these changes is thought the be the biggest since the Penguin algorithm update.
The latest updates promoted sites to the top of the organic search results based on their authority in an industry. As a result, several smaller players in their industry had their website demoted.
Google’s Head of Webspam John Mueller said that if any sites were affected, it was simply due to previous sites being undervalued in the past.
This change is going to make it more challenging for new entrants in an industry to succeed with their SEO success.
Thankfully, there are a few SEO tactics that you can implement to guarantee that your site improves its organic search ranking.
9 Actionable Tips to Increase Your Organic Page Ranking
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1. Let Your Site Deliver Accelerated Mobile Pages
Google is rewarding those sites that are optimized for mobile devices. A responsive website is good, but going beyond with Accelerated Mobile Pages for your site’s content is even better. Once implemented, you can track how your site is indexed for AMP. Within a few weeks, your site should start to see improvements in rankings on the search engine.
2. Add Structured Data to Your Website
Google shows you how to do this with the data highlighter in the Google Search Console. If your site provides information, such as blog articles, news, organization information, events, or books, Schema markup can be developed to give the search engines a better understanding of what content the website wants to promote.
3. Submit an XML Sitemap
The XML sitemap can help Google find and access those pages that may mistakenly be hidden on your website. The file lists the URLs on the website and can be submitted via the Google Search Console so that the search engine spider can locate the web pages and index them into the organic search results.
4. Identify Niche Opportunities
This is critical if you want to succeed in your venture in 2018. The success of your SEO campaign starts with the niche that you target, how lucrative the niche is and the ability to scale in that niche. You must look for the micro-niche opportunities that exist so you can penetrate the market easily.
The niche keywords that you rank for will be more likely to convert. Additionally, they will also help the site to rank for the more competitive generic keywords.
5. Check Your Site’s Current Redirections
The PageRank that exists on your web pages is important for increasing your site’s SEO performance. When a redirect is implemented, Google states that the PageRank will be passed from one URL to another. However, up to 85% of the actual PageRank will be passed to the following URL. If multiple redirections are used, then the PageRank will continue to diminish with each redirect.
Additionally, it is important to check that any redirects that are currently implemented point to the correct URL. There have been cases where redirects have been pointed to the 404 error page, or they go to one generic page instead of the most relevant web page.
6. Add Contextually Relevant Internal Links
You can improve the SEO performance of your site’s web pages by cross-linking between posts, articles or commercial pages. If you have powerful web pages that have accrued PageRank, you can link to another page to Pass PageRank and keyword relevancy that can help boost the SEO performance of the linked to the web page.
7. Incentivize People to Share Your Web Content
Links are what bind the internet together. And in order to acquire links, you must incentivize your website’s visitors to share your web content. This can be achieved by providing social media widgets on web pages and adding a call to action for people to share the content. Alternatively, an email can be sent out to subscribers asking them to share the content.
Before asking people to share the content, you should make sure that the content is shareable. Does it appeal to the audience and solve a problem? Or does it fill a content gap for the audience? When this happens, it will be much easier to get people to share your web content.
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8. Commit to a Long-form Content Strategy
There are several advantages to having long-form content on your website. It improves the keyword relevancy on the web page, it allows the page to rank for more keywords, and it allows people to stay on the website for a longer amount of time.
You will also be able to cross-link more easily with your long-form content. This will help your other web pages rank on Google.
9. Make Your Web Pages Load as Quickly as Possible
Quick web pages are good for Google and for users. People want to access content quickly. For search engines, they want to find, crawl and index the content on those URLs as quickly as possible. Aim to have your web pages less than 1MB in size. Minimize the use of images, scripts, and loading assets so that the website loads as quickly as possible.
If you implement these actions on your website, there is a good chance that you will increase your site’s overall rankings and SEO performance over the next 12 months. Audit your site to see how you can fill in the gaps and increase your site’s SEO performance.