If you run a blog or website, it’s important that you know who your readers are, and what they like.
When it comes to website traffic analytics, Google Analytics is one of the best web analytics tools.
I’ve noticed that bloggers are interested in setting up Google Analytics for their WordPress blog, but never get around to it because they are intimidated by the process. I know it may seem complicated at first glance, but adding Google Analytics to your WordPress blog is easy.
In this tutorial I’ll show you how to add Google Analytics to WordPress.
For today’s blogging tips I’ll be using the Google Analytics by MosterInsights plugin. While you can input code into your theme to integrate analytics, I prefer to use the plugin because I’ve found that you get a much more accurate/detailed report this way.
How to Add Google Analytics to WordPress
1). In your wp-admin, go to Plugins > Add New.
2). Search for, install, and activate the Google Analytics by MonsterInsights plugin.
3). Once activated, go to Insights > Settings in your wp-admin.
4). To start, in the General tab, click on “Authenticate with your Google account.”
A popup will appear asking for permission to view your Google Analytics data. Click on “Allow.”
5). You will then see a message with an alphanumeric code. Copy the entire code and close the window to get back to your blog.
6). Paste the code into the “Paste your Google code here:” box and click on “Save authentication code.”
7). Select your profile from the “Analytics profile” drop down box. Save your changes.
8). Here’s what your final settings should look like. Where it says “Ignore users,” select all of the users that you don’t want to include in your google analytics data.
If this method isn’t working for you (which is a possibility), you can authenticate your account manually by entering your UA code.
1). In your Google Analytics profile, go Admin > Property > Property Settings.
2). Under Tracking Id, you’ll find your UA code. Copy this code.
3). Check the box to “Manually enter your UA code” and paste your UA code into the box. Being sure to save your changes.
I hope this tutorial has helped you add Google Analytics to your WordPress blog. If you have any questions, leave them in the comments below and I’ll see if I can help.
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