As a blogger, it's imperative that your blog has a privacy and disclosure policy.
Did you know that visitors to your blog have the right to know how you're using their information when they visit your blog? They also have the right to know if you make money on your blog. This can be through ads, affiliate marketing, etc.
Also, I am not a lawyer and this should not be considered legal advice. You should seek appropriate counsel for your own situation.
What is a Disclosure Policy?
If you make money with your blog (for example, by running ads, receiving cash or free products for sponsored posts, etc.), then you have to make this information known in a disclosure policy on your blog.
A disclosure policy will tell your readers how you make money from your blog, and if receiving compensation will affect your review of the product or service.
How to Create Your Privacy and Disclosure Policy Page
Below I've included a policy that you can copy and paste to your blog. Make sure you edit the policy to suit your needs.
Like many other Web sites, www.mywebsite.com makes use of log files. These files merely logs visitors to the site - usually a standard procedure for hosting companies and a part of hosting services' analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user's movement around the site, and gather demographic information. IP addresses and other such information are not linked to any information that is personally identifiable.
Cookies and Web Beacons
DoubleClick DART Cookie
→ Google's use of the DART cookie enables it to serve ads to our site's visitors based upon their visit to www.mywebsite.com and other sites on the Internet.
Our Advertising Partners
www.mywebsite.com has no access to or control over these cookies that are used by third-party advertisers.
Third Party Privacy Policies
If you wish to disable cookies, you may do so through your individual browser options. More detailed information about cookie management with specific web browsers can be found at the browsers' respective websites.
We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to observe, participate in and/or monitor and guide their online activity.
www.mywebsite.com does not knowingly collect any personally identifiable information from children under the age of 13. If a parent or guardian believes that www.mywebsite.com has in its database the personally-identifiable information of a child under the age of 13, please contact us immediately (using the contact in the first paragraph) and we will use our best efforts to promptly remove such information from our records.
This policy does not apply to any information collected offline or via channels other than this website.
Disclosure Policy Generator
To generate your disclosure policy, you can use the
Disclosure Policy Generator. Just fill out the requested information, and they will generate a disclosure policy that you can copy and paste to your Privacy and Disclosure Policy Page. Here's a copy of one of the policies:
DISCLOSURE SAMPLE TEMPLATE
This blog is a personal blog written and edited by me. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.
This blog abides by word of mouth marketing standards. We believe in honesty of relationship, opinion, and identity. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post will be clearly identified as paid or sponsored content.
The owner of this blog may be compensated to provide opinion on products, services, websites, and various other topics. Even though the owner of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.
This blog may contain content which might present a conflict of interest. This content will always be identified.
Where to Place Your Privacy and Disclosure Policy Link
The link to your disclaimer should be visible on every single page of your blog. For this reason, it's best to include it in your navigation menu, or in the footer of your blog. That way, it will show up on all of your pages.
Your WordPress theme will have a suitable area for placing a link to your disclaimer.
In conclusion, having a privacy and disclosure policy on your blog is important not only because it's a legal requirement, but also because it creates transparency with your readers, which will build trust between you and your audience.