I’m often asked if you have to choose a niche when blogging. My answer to that is it depends.
If you want to blog as a hobby with no plans of monetizing your blog, then choosing a niche isn’t necessary. However, if you have plans of monetizing your blog, I believe it’s important that you choose a niche for your blog.
Doesn’t choosing a niche put you in a box?
I know choosing a niche can feel like you’re putting yourself into a box, but if you want to make money with your blog, then you have to think of it as a business move. Of course there’s more to me than my knowledge of WordPress and blogging. However, my readers come to my website for my WordPress themes and blogging advice, not because of my love for crocheting (which is a hobby of mine, by the way).
If you would like to blog about more than one topic, consider starting a Lifestyle blog. I personally believe that “lifestyle” is a niche.
A lifestyle blog is blog that focuses on your daily interests. That means a lifestyle blog could include a bunch of different niches rolled into one. For example, your lifestyle blog could be about the following:
- DIY and Crafts
- Home Decor
Choosing a niche for your blog will generate more traffic to your blog as well as help you build authority within your niche.
Imagine visiting a blog because you stumbled upon a recipe you want to try. You then decide to browse the blog for more recipes only to discover that the blog is filled with posts about fashion, travel, DIY and parenting tips. Chances are you would back out of the site, and most likely never return.
On the other hand, if that blog was a food blog and therefore filled with recipes, you would most likely continue browsing, and you may even bookmark the blog, and subscribe to their newsletter.
So the question is, do you want to be the blog with the random posts, or the blog that’s chosen a niche?
If you’re looking for ideas on what to blog about, here are some suggestions:
- College Advice
- Health and Fitness
- Healthy Eating
- Home Decor
- Self-sustaining Lifestyle
How Do You Choose Your Niche?
Choose your niche based on what you’re the most passionate about. Doing this will ensure that you always have something to write about. Plus, you won’t get bored with the topic.
What If You’re Not An Expert?
You don’t have to be an expert in your niche, that will happen over time. If you know enough about a topic to educate others, then that’s all it takes. You may be surprised how many people you can help with your knowledge.
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