Why You Shouldn’t Rely on Pinterest for Your Blog Traffic

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Pinterest is my number one traffic source. In fact, on average, around 50% of my traffic here at Beautiful Dawn Designs comes from Pinterest.

While I love the fact that I’m able to get this kind of traffic from Pinterest, you may be surprised to know that I don’t want that percentage to get too much higher than that. I’ll tell you why in today’s blogging tips.

I’m sure you’ve read the posts about Pinterest being the number one traffic source for a lot of bloggers. Hey, even I’ve written a few.

Helpful Resource: I used the MiloTree pop-up to increase my Pinterest profile to over 10,000 followers.

I once read a blog post where the blogger was receiving over 90% of their traffic from Pinterest. Over 90%!

That sounds amazing, right?

Well, to me, not so much.

When I see a high percentage like that, I see a classic case of putting all of your eggs in one basket.

If you’re getting nearly all of your traffic from Pinterest, what happens when Pinterest changes their algorithm in a way that negatively impacts your blog? You could see a huge drop in your traffic almost instantly.

Just like that, you could lose all of the traffic you worked so hard to gain.

Diversify Your Traffic

If nearly all of your traffic is coming from Pinterest, I highly recommend that you find ways to diversify your traffic sources.

You never want to rely on one source of traffic for your blog.

If you’re not working on it already, getting your blog posts in search engines is an excellent way to diversify your traffic.

To get your content in search engines, you can start by making sure your content is SEO friendly. This will increase your chances of being found in search engines like Google and Yahoo.

While the results you receive won’t be instant, in the long run making your content SEO friendly is worth the time and effort.

Related Post: SEO for Beginners – How to Craft the Perfect SEO Blog Post

More Ways to Diversify Your Traffic

Along with working on your SEO, you can also expand your traffic sources by:

  1. Promoting your content on other social media platforms – Twitter, Facebook, Google+ and StumbleUpon are all great places to share your content.
  2. Guest Blog – guest blogging is an excellent way to share your content with an audience that’s never seen your work before.

I’m all for leveraging the power of Pinterest. I plan on riding the Pinterest train as long as I can, and I hope you do too.

As you continue to grow your blog, keep in mind that relying solely on Pinterest (or any one platform for that matter) for your traffic is not in the best interest of the long-term success of your blog.

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