Blogging is tough.
The reason why blogging is tough is because you have to start from scratch. You don’t get to take over your Mom’s store.
I’m fortunate enough to work with a number of bloggers that are trying to grow their blogs and one of the biggest issues that I see is that their content isn’t the type of content meant to attract an audience.
Blogging is no different than writing for a newspaper or magazine. You need to write what your audience wants to read.
Related Post: Should You Choose a Niche for Your Blog?
How do you do that?
Let’s approach this from a different angle.
When I decided that I was going to start a blog I thought that it was going to be the greatest thing around because I would write the greatest content.
I started to write and found that nobody was coming to read. Admittedly, this is partially due to terrible promotion on my part.
I also noticed that my favorite posts were the ones with the worst stats. The posts that I didn’t think anything of turned out to be reader favorites.
The answer lies in solving problems.
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Your Blog Posts Have to Cater to Your Audience
One of the hardest concepts that I had to learn about blogging is that I am not writing for myself. My writing has to cater to my audience.
If my blog post doesn’t resonate with the people reading it, then it won’t be very successful.
What problems are people actively trying to solve? If you can find their problems, it becomes a lot easier to offer them solutions.
That is the purpose of every single blog post that you write. It has to solve some type of immediate problem for your audience or else what is in it for them?
Sure, over time, you will develop an audience that loves to read everything about you, but the people that you are trying to add to your audience care about themselves first.
It might be fun to talk about something funny your kid did on your food blog, but newcomers really aren’t going to care that much. They just want to know how long they should cook spaghetti.
Successful blogs always do a great job of finding a problem that their audience has, addressing it, and letting the audience know they have the answer.
- Find the problem
- Write about the solution
- Let the audience know about the blog post with the solution
It’s as simple as that.
If you are just getting started with a blog it can be hard to understand the problems that your audience is having. You might have a couple of good guesses, but odds are they are wrong.
This is how Pinterest can be a huge help for you.
Related Post: 5 Secrets That Successful Bloggers Don’t Share
Pinterest is A Goldmine of Blog Post Ideas
Pinterest is a goldmine when it comes to content ideas because there is already so much content on the site.
What makes Pinterest fascinating is that it’s an entire site dedicated to problems and solutions.
When you are trying to find a good chocolate chip cookie recipe, Pinterest is probably the first website your visit.
In a lot of cases, Pinterest has all of the audience data that you need.
Here’s an example. Let’s say you are going to start a blog on Homesteading. Homesteading is the practice of living off the land. It’s pretty cool.
Anyways, you want to start a homesteading blog but you aren’t exactly sure what you want to write about so you go to Pinterest and type in “homesteading.”
Pinterest does something really cool right off the bat by showing you the most searched for topics relating to your keyword.
With homesteading I see:
- for beginners
- and tons more.
While these aren’t topics on their own, they can be looked at as categories.
“Homesteading For Beginners” looks interesting so I’m going to click on that topic.
I’m now presented with even more topics and pins.
This is great!
Your first instinct might be to look at all the pins and just find the ones that interest you. This is going about things the wrong way because remember you are supposed to be writing for your audience.
Thankfully, Pinterest does an excellent job of showing you what your audience wants to read through the number of repins a pin has.
One of the pins I see in my results is “Getting Started Homesteading.” This pin currently has 84k repins. That’s a very healthy number!
This lets me know that at the very least, 84,000 people are interested in this specific topic.
From this pin I can come up with a couple of similar topics of my own to write about on my blog:
- How to Can Food at Home for Beginners
- The 5 Best Animals to Keep on Your New Homestead
- The Beginners Guide to Homesteading
Scrolling down I see another pin that has over 38,000 repins. The pin is a Chicken Coop Checklist.
I could come up with my own version of this pin for my blog, but I would want to do a better version of it.
Brian Dean calls this the Skyscraper Technique. It’s when you find content that is doing pretty well and you go out and write a better version of it. You build on top of the work of others.
This is one of the best ways to generate traffic to your site.
If you want to generate more traffic from Pinterest, the Tailwind Pinterest scheduling tool has helped me increase my Pinterest traffic by 1,395.31%.
The “It’s Already Written” Myth
You might be saying to yourself what is the point of writing on a topic that somebody else has already written.
There are over 7 billion people on this planet and millions upon millions of websites.
If you think that every single person on Earth that is interested in one particular topic will only go to the one blog post written about it, then you don’t have to worry about writing it.
But that never happens, so you should get to writing.
If you start off your blog this way you’ll find that you have a lot of great foundational posts that draw people in. Once you bring them in and talk to them in your comments or over email you will begin to see their other problems.
This should give you more content ideas.
If one of your posts isn’t doing as well as a similar pin on Pinterest then take the time to figure out why.
Is the title not as good? Does the content not provide people with an adequate solution?
Take the time to fix it up and try again.
It’s amazing how things change for a blogger when they finally write a post that clicks with their audience.
I hope this post has helped you find great blog post ideas by using Pinterest. Have you ever tried this technique to find ideas?
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