This week I have an article to share with you from my friend Claire at Start a Craft Blog. Claire runs the successful craft blog “Heart Handmade UK” where every month her Pinterest account gets over 7.9 million profile views and has over 1 million followers! Claire created “Start a Craft Blog” to help bloggers start and grow a successful craft blog.
It’s no surprise that people love using the internet to chat with strangers with similar interests to themselves. To capitalise on this and increase site traffic, you should consider cultivating an online community of blog followers. With an online community that you control, you have the opportunity to impart your knowledge and blog content regularly, let alone the relationships you will develop and friends you will make!
1. Offer a Chat Function on Your Blog
To start, you can offer a chat function on your blog. By creating mini chat rooms for a visitor to use, you are subtly inviting them to return on a regular basis.
Many blog visitors might come with the intention of reading one post, but then they may want to ask you a question they would like answered immediately. If you aren’t available or online, you can still respond, and the response will be sent to their email address.
The drift app integrates easily with blogs and looks like this:
If your site visitors enjoy their conversations with you, it is likely they will frequently return to read your posts and chat again. For this to work efficiently, there will need to be someone available to talk at most hours, you can use a VA for this, but there’s an easier way to cultivate community spirit.
2. Get More Site Traffic By Hosting A Facebook Group
Another way to build an online community on your site is by starting a Facebook Group. It’s like an old school message board. Facebook groups are another popular way to get blog visitors to subscribe to your email address and become part of your website’s community.
Hosting threads where you read, comment and promote each other’s work is an excellent method of getting regular site traffic.
You will also increase your site traffic from increased social shares from your Facebook group. Being a host means that you can be there to answer questions publicly and get others involved in the conversations.
Not only will the group members begin to rely on you for quality information, but they will also rely on your site for even more detailed information. It’s also likely they will also develop relationships with other users in the group and use your group as a place to communicate with them. For example, I met Tiffany in a Facebook group, and now I’m creating this guest post for Beautiful Dawn Designs!
When you begin to set up your online community, the most important thing you can do is to think about your goals. If you plan on using your community to get a substantial amount of site traffic on a regular basis, you will want to make your group easy to join.
Add it to your header bar, menu or make it the largest link on the page. Making your site easy to navigate is an excellent way to get people to click through on a regular basis and participate in your community. You want to grab attention and make them click that ‘join’ button!
If you emphasise the importance of your online community on your posts, then people will be more likely to join and take part.
How To Get The Most Out Of Your Facebook Group
With millions of people using their smart phones to spend all their free time browsing blogs, chatting and participating in Facebook groups, it just makes sense to believe cultivating your engaged community would help increase site traffic for you, the host.
The Facebook group is a free way to get more site traffic and can be a lot of fun, just make sure you don’t focus on sharing your posts all of the time. Ask questions, create polls, create funny posts.. keep your content varied.
Also, try to remember to reply to everyone who asks a question or mentions you. Be engaged with your fans.
Monitoring and managing a Facebook group can take time, and it may not be right for you as a business owner or blogger. This is especially true if you are currently struggling to manage your time. However, I would say that it is definitely worth the effort, as you have spent time developing the ‘know, like and trust factor’ which is essential if you want to sell products or promote affiliate links. I have found that people in my groups will come to me and ask if I’m an affiliate for a certain company because I had mentioned it to them previously and now they are ready to buy.
For even more posts about how to get the most traffic possible to your website, check out my blog: Start a Craft Blog.
About the Author:
My name is Claire, I’m a craft blogger by trade and started a new blog called Start A Craft Blog to help others in the crafting niche navigate a little easier and learn how they can truly monetise their efforts successfully. I’m a chronically ill, disabled woman with limited energy so if I can do it, then anybody can.
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