If you haven’t already heard, the latest tip for Pinterest is deleting your underperforming pins. By underperforming, I mean pins that have received very little likes and repins.
So, here’s what they’re saying in the blogosphere.
If you have a lot of pins with no repins or likes, Pinterest considers your account to be unpopular, and will show your pins to fewer people because of this.
On the flip side, if you have a lot of pins that are being liked and repined, Pinterest will consider you as being popular and will begin showing your pins to more people, therefore increasing your number of impressions, repins, and likes.
Makes sense, right?
Of course, I had to test this for myself.
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How Deleting Pins on Pinterest More Than Doubled My Repins
Once it was all said and done, I had deleted over 600 pins from my account, all of which had 0 likes and 0 repins. I also went ahead and deleted boards that had 0 engagement, meaning every single pin had 0 likes and 0 repins.
Yes, by deleting those boards, I did lose followers, but I was okay with that.
So here’s an example of what I mean when I talk about underperforming pins:
Within 1 week of deleting my underperforming pins, here’s what happened.
In that one week, my number of repins jumped to new 435 repins. To put this number into perspective, my previous weekly average was 171 new repins.
I couldn’t believe my eyes.
I had more than doubled my average repins on Pinterest.
I plan on continuing to delete my underperforming pins. If I notice that doing so is no longer benefiting me, I’ll be sure to update you here.
Update: Week Two
For two weeks I’ve been deleting my underperforming pins. In week two, my number of repins rose to 527 new repins.
That’s 92 more repins than last week. Remember, my weekly average was 171 new repins. This means my number of repins continues to increase.
Update: Week Three
In my third week I had 534 new repins. That means my number of weekly repins continues to increase.
For the past two weeks or so, I haven’t been deleting my underperforming pins. After looking at my stats for last week, I see that my number of repins has dropped to 183 new repins.
I’m almost certain that when I go through and delete those underperforming pins, that number will be much higher next week.
Final Update: 2/22/2016
As I mentioned in my previous update, my number of repins dropped after I stopped deleting my underperfoming pins.
After I got back to deleting those pins, this week my repins has risen to 431 new repins. Pretty amazing right!
This will be my final update as I think it’s safe to say that deleting your underperfomring pins does in fact increase your number of repins on Pinterest.
Update: I’ve made the decision to stop deleting my own underperfoming pins. I began to think about how I’ve had pins that only had a few repins for over a year, and then out of the blue, they started getting gaining traction. Some have even become my most popular posts. I began to wonder, what if I’m deleting pins that could have gone viral? I don’t want to erase my chances of something taking off on Pinterest.
How to Delete Pins on Pinterest
If you’re ready to start deleting your underperforming pins, here’s how you can delete multiple pins at once.
1.On your profile page, click on the board where you want to begin deleting pins.
2. Click on Move Pins.
3. Select the pins you want to delete. You can only delete 50 pins at a time. Pinterest will let you know when you’ve reached 50.
4. Once you’ve selected your pins, click on Delete.
If you want to grow your blog with Pinterest but don’t know how, I highly recommend the Pinfinite Growth course by Melyssa Griffin. This course is great for bloggers who want to grow their blog using Pinterest and haven’t seen results.
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