Did you know that you can optimize images for SEO? That means you can use your images to improve your search engine ranking. Unfortunately, a lot of bloggers aren’t aware of this, and are missing out on getting free traffic to their blog.
So what exactly is SEO? SEO stands for search engine optimization. SEO is the process of optimizing your content so that you get organic traffic to your blog from search engines like Google and Yahoo.
I know SEO can be confusing at times.
Luckily, the blogging tips I’m sharing with you today are extremely easy to implement.
1. Give Your Images Alt Text (Alternative Text)
If you upload a picture of chocolate cake to your blog, it’s clear to you and your readers that the image is of chocolate cake.
However, search engines can’t actually see your images, so they use your alternative text (alt text) to determine what the image is.
To edit your images alt text, in your media library (Media > Library), click on your image, and place a short description of the image in the “alt text” box.
Whenever someone uses the Pinterest “pin it” button to pin an image from your blog, Pinterest will pull the alt text from the image and use it as the images description.
If you’re optimizing your images for Pinterest, I recommend placing a short description followed by your blog URL in the alt text box.
2. Give Your Images a Title
Never keep the images default title (such as IMG_5472) when uploading images to your blog.
When saving your image to your computer, give it a descriptive file name.
For example, if saving an image of chocolate cake, you can name the image “chocolate-cake.”
To name your image in WordPress, go to your media library (Media > Library), click on the image, and insert your title in the title box.
You can also edit your title and alt text within your post by going in to edit the post and clicking on the image you want to name. Next click on the pencil button and simply edit your title and alt text.
Your blogs load time also contributes to your SEO ranking. Keep your blog speed up by re-sizing your images (don’t upload images at their full size) before uploading them to your blog.
If you’re like me and save your images as png files, you can use TinyPNG to reduce your file size without losing the image quality.
Additionally, you can use a plugin like Compress JPEG & PNG images to compress your images in WordPress. As a word of caution, always back up your site before trying new plugins.
If you found this post helpful, be sure to share it! Also, if you have any questions, feel free to leave them in the comments.
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