Recently, news came out that Instagram would be implementing a new algorithm.
It was announced that Instagram would no longer show feeds in chronological order. Instead, they will show posts based on what they think you want to see (your personalized algorithm).
This is similar to what we've seen with both Twitter and Facebook.
According to Instagram, "... people miss on average 70 percent of their feeds.... This means you often don’t see the posts you might care about the most."
Soon, they'll be showing posts in your feed based on:
- The chances that you'll be interested in the content.
- Your relationship to the person posting.
- If the post is considered timeless.
They go on to let us know that everyone's posts will remain in the feed, it's just that we'll be seeing them in a different order.
"If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it."
Like a lot of you, I'm not buying this one bit. We all know that the end goal is to eventually make people pay in order to have their posts seen. Just as they have done with Facebook.
I understand that these companies are running a business, but changes like this are still upsetting. Especially for all of the small business owners out there. You put so much time and energy into these social media platforms, only to feel like its all been for nothing.
This is why I always stress the importance of having an email list. Your list will always be there, and the only thing it'll ever cost you are the fees you pay to your email marketing service.
I honestly don't use Instagram very often, so I can't say that these changes will effect me or my business. However, I know that these changes will effect a lot of bloggers and small business owners.
According to Instagram, the new feed will be rolling out in the coming months.
How do you feel about Instagram's new algorithm change? I'd love to hear your thoughts in the comments below.