If you’re a blogger who wants to make money blogging, opening an online store with Shopify is a great way to start your own business and generate income.
Shopify is a popular online e-commerce platform. Currently, Shopify powers over 600,000 businesses, has 1,000,000 active users and has generated over $55 billion in product sales. Not only can you sell physical products with your store, but you can sell digital products, such as ebooks and courses, as well.
If you’re looking for an e-commerce platform for your online store, here are five reasons why you should open your online shop with Shopify.
1. Shopify Shops Are Fully Customizable
Shopify offers its users over 100 professional, attractive, and functional themes (some themes can be downloaded for free).
When browsing the available themes, you can sort them by industries, or collections, which is pretty convenient.
Some of the industries include:
- art and photography
- clothing and fashion
- food and drink
- jewelry and accessories
- and more
If you sort by collection, some of the options you’ll see are:
- great for small inventories
- great for large inventories
- minimalist style
- fun and lively
- and more
If you want to make customizations to your theme, or would like to have a custom theme created for your store, you have full access to the CSS and HTML codes for your store.
With so many options available to you, you’re guaranteed to find the perfect theme for your online shop.
2. Shopify Has a Full Blogging Platform
Blogging is an excellent way to inform and educate your customers. Blogging is also a great way to increase the traffic to your store.
In 2015, I decided to leverage the power of blogging to grow my business. Because of my blog, I was able to more than triple my monthly traffic and income.
Imagine going from 500 to over 3,000 daily pageviews all because of your blog.
I’ve also been able to grow my email list to over 20,000 loyal subscribers and counting. Imagine what that kind of extra traffic and email subscribers could do for your business.
With Shopify, you can write, publish, and categorize articles, create lookbooks, and manage your comments.
3. Shopify Has Built-In SEO and Marketing Features
SEO stands for search engine optimization. Having an SEO optimized store means you have a better chance of being found in search engines such as Google and Yahoo. Being on the first page of Google almost guarantees an increase in your income.
All Shopify stores support SEO best practices such as customizable title and meta tags. Plus, they also provide an auto-generated sitemap.xml. Sitemaps help search engines intelligently crawl your shop, which is good for SEO.
To learn more about SEO, check out my article SEO for Beginners: How to SEO Your Blog Posts.
On top of being SEO optimized, Shopify stores include tools to help you market your shop. Some of these marketing tools are:
- Discounts and coupons
- Gift cards
- Social media integration
- Product reviews
- Email marketing with MailChimp
4. Shopify Has Analytics
When you run an online store, it’s essential that you know who your customers are, how they find you, and what they like.
When it comes to tracking your analytics, Google Analytics is one of the best web analytics tools. Shopify allows you to connect your store to Google Analytics so that you can track your visits and referrals.
Furthermore, Shopify has a dashboard that displays your sales, orders, and traffic.
You also have access to product reports that will help you see which products are making a lot of sales and which aren’t.
5. Shopify Has 24/7 Support
If you’ve ever paid for a service, you know how nice it is to have support available to you at any time. The Shopify support team is available 24/7 to assist you by email, live chat, or phone.
Additionally, Shopify has a help center, e-commerce university, and discussion forum filled with tips for maintaining your Shopify store and growing your business.
With everything in one place, Shopify makes it easy to create and manage your online business. If you want to open a high quality, results drive online store, Shopify is the way to go.
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