A lot of the advice that you see on Pinterest is the same:
- Use keywords
- Join group boards
- Create beautiful pins
- Pin consistently
This is all solid advice, but it’s just the beginning. To really succeed on Pinterest you need to understand what Pinterest is looking for from its users.
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In this article, I want to share a few tips that have worked for me in consistently growing my Pinterest account.
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Pinterest Only Wants The Best
When using Pinterest, you have to understand that Pinterest only wants the best for itself and its users.
So when you look at things from this perspective, you have to wonder, how do you create pins that Pinterest loves?
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Pinterest Loves Relevancy
First things first, Pinterest isn’t a person, so it needs all the help it can get understanding what your pin is about.
It looks at a number of different things when trying to figure out the topic of a pin:
- Pin image. Yes, it can kind of see what a pin is about. That’s why your couponing pin with a piggy bank shows pig farms as related pins.
- Pin title.
- Pin description.
- Board the Pin is pinned to.
When you’re able to combine all of these elements to assist Pinterest in figuring out what the pin is about, you have a high chance of success.
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When you first pin an image, take a look at the related pins (these are located below the pin). This will give you an idea of what Pinterest initially thinks the pin is about. This is done quickly so don’t panic if your related pins are all movie posters or something else unrelated.
I have a pin about 73 Facebook Groups for Bloggers and Business Owners.
When I scroll down to view the related pins, I see quite a few pins related to Facebook Groups, so that lets me know my pin is on the right track!
After a couple of days if there aren’t other pins that are mostly related to the pin, then you might be missing something crucial.
When other people repin the pin, check on their version to see if Pinterest has done a better job of showing related pins.
Pinterest understands that its job is to show relevant pins to their audience and it can’t do that without your help, so you need to try your best to help Pinterest understand.
The Impact on Group Boards
I’ve found that when it comes to group boards, I get more repins from boards that are relevant to my topic. For example, if you’re part of a group board called All Pins Go Viral then odds are you will receive less engagement from that group board.
If you’re looking to join group boards, try to find ones that have a name that is relevant to the topic it is representing. Also, make sure that the other pins are relevant to the group board as well.
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Pinterest Loves Engagement
Pinterest has no problem showing pins from the people that you follow whether that pin has 1 repin or 1,000.
However, it really loves to show pins that have a lot of engagement going for them. That means repins and clicks.
The reason why Pinterest loves this stuff is that it shows that the pin has relevance to a particular audience.
This is why group boards can be so important. If you can get a pin in the right group board and it gains traction early on, you have a decent shot of pulling in traffic from that pin sooner rather than later.
Pinterest Loves Activity
Pinterest understands that you can’t be on the site 24/7. You have other things to do; however, Pinterest does want to see you use the site consistently.
Before, you could easily get away with never visiting Pinterest and just using a pin scheduler, but things have changed.
Pinterest wants to see some form of activity from you.
Does this mean pin schedulers are dead? Heck no, it just means you have to make time to do a couple of manual pins on Pinterest so it knows that you still care about it.
I’ve heard bloggers say that they have received more engagement when they pin manually, and bloggers say that it doesn’t make a difference if they pin manually or use schedulers.
Although I mostly pin to Pinterest via the Tailwind Pinterest scheduling tool, I’ve found that I get better results from the platform when I pin manually along with scheduling. For that reason, I like to pin around 5-7 pins per day manually.
I recommend testing out scheduling pins and pinning manually and seeing what works best for you.
Pinterest Loves a Good Reputation
Your reputation matters.
If you’re someone that pins great things, then Pinterest will have a lot more trust in you and show your pins to people more often.
What this means is that when you’re pinning 3rd party pins, you should be careful of their quality. Posting anything to fill up your quota will lead to some poor performing pins.
Instead, you want to find pins that are already performing well and look good so that you have a chance of them doing well when you pin them.
Pinterest measures engagement across all of your pins, not just the ones from your site, so it’s important to make sure you can get the most out of everything that you pin.
This has an impact on people new to Pinterest because it can take a while to build up their reputation.
Again, this is why Group Boards are important. If you can get a pin to go viral through a group board, then that boosts your reputation as opposed to spending months pinning to your own boards hoping for some results.
The Pinterest Game Is in Constant Motion
What worked last year on Pinterest might not work this year; however, that doesn’t mean you can’t stick to some basic principles.
It just comes down to understand what Pinterest wants from its users:
- Quality content
- Engagement and activity
Your job is to show Pinterest that you are capable of providing both. If you can do that on a consistent basis, then Pinterest will reward you.
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