If you’re not using Pinterest to promote your blog, I’m here to tell you that you’re missing out on a great opportunity to grow your blog.
Today I’m going to share with you why you should promote your blog with Pinterest.
In 2014, Pinterest accounted for a measly 7.5% of my overall traffic.
After I made the decision to focus my efforts on growing my blog with Pinterest, that number grew to 55% by the end of 2015.
Without a doubt, Pinterest has changed the way I blog for the better.
Here are my top 3 reasons you should be using Pinterest to promote your blog. I hope you’ll use these Pinterest blogging tips to grow your blog.
This post includes affiliate links to products I recommend.
1. Pinterest Drives Traffic to Your Blog
Using Pinterest is a great way to drive traffic to your blog. Not only does Pinterest make up for over half of my websites traffic, but Pinterest drives more traffic to my website than Facebook, Twitter, Google + and Linkedin combined.
With social networks like Facebook and Twitter, your content begins losing traction within 24 hours of being posted.
With Pinterest, it could be months, or even years down the road and people will still be re-pinning your content, and visiting your blog through your pins. How cool is that?
2. Pinterest Can Be Used to Promote Your Products
If you sell products on your blog or website, you should without a doubt being using Pinterest to promote your stuff.
If you have a business account, you can take advantage of Rich Pins and Promoted Pins, which makes it even easier to get more exposure to your products.
Rich Pins
If you’re selling a product, rich pins makes it easy for people to buy your product by posting a real-time update of the price, availability, and where to buy the product.
You can learn more about Rich Pins by checking out my post, How to Set Up Rich Pins on Pinterest.
Promoted Pins
In short, Promoted Pins are paid ads on Pinterest. Promoted Pins are an excellent way to bring more exposure to your pins, and traffic to your blog.
I’ve been using Promoted Pins for a couple of months and can say that I’ve definitely received an increase in traffic and re-pins to my website because of my Promoted Pins.
3. You Can Find Out What Your Readers Like
If you don’t have a Pinterest business account, I highly recommend that you upgrade your account to a business account. It’s easy to do, doesn’t cost you anything, and won’t change your pinning experience.
What it will do however is give you a few great features such as the ability to set up Rich Pins, and view your Pinterest analytics.
Pinterest analytics allows you to learn about your audience and see what content they like best. This information is super valuable because it gives you a better idea of the types of things you should be blogging about.
Using the information provided in my analytics allows me to learn more about my readers, and build my posts around the type of content they enjoy reading.
If you want to grow your blog with Pinterest, I highly recommend you take the Pinfnite Growth course taught by Melyssa Griffin.
Another Pinterest Post from Beautiful Dawn Designs:
How I Dramatically Increased My Traffic With Pinterest
Happy blogging,
Hi Tiffany,
I have an account on Pinterest but I’m not active there. I have friends that pin my images and when they do I thank them.
I think it’s like most other platforms. We can’t be on all of them but every time a new one pops up everyone is writing about how great it is and it’s the newest thing and we all need to have an account. So I did with Pinterest as well but I wasn’t comfortable with the whole thing in the beginning.
Long story and I won’t bore you but I do get some traffic from there but not as much as other social media platforms so I think I’ll stick with what’s working best for me at the time. I keep telling myself I need to venture over there but of course I’ve yet to do that.
Glad you’re having success with it though, bravo and keep up the excellent work.
Have a great week.
~Adrienne