Why You Should Be Using Pinterest to Promote Your Blog

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If you’re not using Pinterest to promote your blog, I’m here to tell you that you’re missing out on a great opportunity to grow your blog.

Today I’m going to share with you why you should promote your blog with Pinterest.

In 2014, Pinterest accounted for a measly 7.5% of my overall traffic.

After I decided to focus my efforts on growing my blog with Pinterest, that number increased to 55% by the end of 2015.

Without a doubt, Pinterest has changed the way I blog for the better.

Here are my top 3 reasons you should be using Pinterest to promote your blog. I hope you’ll use these Pinterest blogging tips to grow your blog.

1. Pinterest Drives Traffic to Your Blog

Using Pinterest is a great way to drive traffic to your blog. Not only does Pinterest make up for over half of my websites traffic, but Pinterest drives more traffic to my website than Facebook, Twitter, Google + and Linkedin combined.

With social networks like Facebook and Twitter, your content begins losing traction within 24 hours of being posted.

With Pinterest, it could be months, or even years down the road and people will still be repinning your content, and visiting your blog through your pins. How cool is that?

Recommended Resource: I used the MiloTree pop-up to increase my Pinterest account to over 10,000 followers.

2. Pinterest Can Be Used to Promote Your Products

If you sell products on your blog or website, you should without a doubt be using Pinterest to promote your stuff.

If you have a business account, you can take advantage of Rich Pins and Promoted Pins, which makes it even easier to get more exposure to your products.

Rich Pins

If you’re selling a product, rich pins make it easy for people to buy your product by posting a real-time update of the price, availability, and where to purchase the product.

You can learn more about Rich Pins by checking out my post, How to Set Up Rich Pins on Pinterest.

Promoted Pins

In short, Promoted Pins are paid ads on Pinterest. Promoted Pins are an excellent way to bring more exposure to your pins, and traffic to your blog.

I’ve been using Promoted Pins for a couple of months and can say that I’ve definitely received an increase in traffic and re-pins to my website because of my Promoted Pins.

3. You Can Find Out What Your Readers Like

If you don’t have a Pinterest business account, I highly recommend that you upgrade your account to a business account. It’s easy to do, doesn’t cost you anything, and won’t change your pinning experience.

What it will do however is give you a few great features such as the ability to set up Rich Pins, and view your Pinterest analytics.

Pinterest analytics allows you to learn about your audience and see what content they like best. This information is super valuable because it gives you a better idea of the types of things you should be blogging about.

Using the information provided in my analytics allows me to learn more about my readers, and build my posts around the type of content they enjoy reading.

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