I once read an article that said your about page will be one of the most viewed pages on your blog.
Here's the thing, I personally don't find this to be true. In fact, my about me page is one of the least viewed pages on my blog.
Now, of course, that's not to say that your about page won't be popular.
Maybe people just aren't interested in learning more about me (*insert sad face*).
Maybe people will be flocking to read your about me page.
Regardless of how popular your about me page is, having a good about page is important.
Because it allows your readers to get to know you and your blog a little bit better. Which is important.
Why is it important?
Because people want to know the face behind the blog. When people get to know you, it helps build a connection. If people can connect with you, they are more likely to read your content, share your content, follow you, and buy from you. It's as simple as that.
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1. Don't Overthink It
There's this pressure to create an earth-shattering about me page, but really, it's not that serious. My advice is to try not to overthink it.
Are there certain elements you want to include on your about page? Sure. But the formula is simple really.
When you write your about page, you'll want to include information about your blog, as well as information about who you are (including a few fun tidbits about your personal life).
I know it can feel like a lot of pressure when writing your about page, but try to have fun with it. Don't expect your about page to be perfect when you first publish it. You can always make tweaks down the line. In fact, every once in a while I find myself making tweaks to my about me page.
2. How to Format Your About Me Page
Below is a general idea of how you can format your about page. I'm using my own about page in the examples.
Paragraph #1: Include a greeting and inform your readers what your blog is about.
Hello and welcome to Beautiful Dawn Designs, a website that provides premium WordPress themes, blogging tips, and free resources for bloggers.
Paragraph #2: Tell your readers a little bit about your background as it relates to your blog. Tell them what inspired you to get started.
My name is Tiffany, and I've been in the design field for over 10 years. I first began designing blog themes professionally in 2011. Back then, there weren’t a lot of options available to women looking for feminine WordPress themes. During that time, I had a lifestyle blog, and struggled to find a theme that was feminine, and fit my personality. So, I decided to create my own. It wasn’t long before I began receiving inquiries about my theme, and decided to create beautiful and unique themes for women bloggers professionally.
Paragraph #3: Tell your readers what you hope to achieve with your blog (how you hope to help them).
In 2015 I decided to get serious about using blogging as a way to drive more traffic to my website. Within one year of leveraging the power of blogging, my traffic and my income more than doubled. Now, it is my goal to help other bloggers do the same. Blogging has changed my life in so many ways, and I know it can do the same for you too.
Paragraph #4: Include a few fun facts about yourself. This will allow your readers to create a closer connection with you.
In my free time, I enjoy spending time with my husband and dog (Buddy), reading a good book, crocheting, burning candles, watching movies, and making good food. Proud Hufflepuff.
3. Make Sure You Include a Photo of Yourself
Even if you're camera shy, I highly recommend including a picture of yourself on your about me page. Including a photo shows your readers who you are, and creates a closer connection between you and your readers.
People often recommend using a professional (or professional looking) headshot. Professional headshots are nice, but not required in my option. But hey, I've changed my avatar to a selfie of my dog and me, so what do I know.
You can also include photos of your family, your pet(s), or some behind-the-scenes action, to further build a personal connection with your readers.
4. Other Things You Can Include
At the end of your about me page, you can also include:
- an opt-in form (I use ConvertKit)
- links to your social media channels
- a list of your popular or favorite posts
- a collection of sites you've been featured on
5. Don't Forget to Check for Spelling and Grammar Mistakes
Once you're finished, make sure you check your about me page for spelling and grammar errors. It seems like no matter how many times I've re-read my content; I'm guaranteed to find at least one error down the line. One thing that's helped me tremendously in keeping my mistakes down to a minimum is Grammarly. Before I publish anything on my blog, I use Grammarly to proofread my content.
6. How to Technically Create Your About Page
In WordPress, to create your about page, in your dashboard, go to Pages > Add New.
Name your new page "About Me" or whatever you want to call it, and begin adding your information to the page editor.
In conclusion, writing your about me page can be intimidating, but it doesn't have to me. Be yourself and let your readers know why your blog is a great fit for them, and you'll have yourself a great about me page.