If you've decided to write an ebook, then first off I want to say well done you. Choosing to write an ebook is a big decision, and should be taken seriously. In this article, I'm going to give you my top tips for writing an ebook that your blog readers will love.
If you take the time to implement these tips before jumping straight into the writing stage, it will boost your book sales, and your ebook will make a far more significant impact on your readers.
Writing an ebook isn't as tricky as it sounds, and personally, I think it's easier if you already write a lot (which us bloggers do).
This post will take you from idea to ready-to-publish content. See you on the other side.
Start With Research
Now that you've decided to write an ebook, it's time to think about your topic and figure out the topic of your ebook.
I would recommend doing research using your own audience first, as that is likely to be where your first customers come from. By putting your readers first, you are much more likely to create a product they will love.
These are my top tips for finding out about your audience and how to use that information:
- Use your Google Analytics or other stats tracker to find out which of your current blog posts people are reading the most. Is there a theme? Are there topics appearing more often? Choose your most popular area of expertise to focus on with your ebook.
- Survey your email list. Find out what kinds of posts your audience enjoys reading and what they need help with. The ebook should address and provide solutions to their pain points.
- Post a poll on your social media accounts. By doing so, you can get another piece of the puzzle. Ask your followers those same questions - what they prefer to read about and what they need help with. Never be afraid to ask.
By finding out as much about your audience as possible, you can focus on providing the support and answers they're looking for much more successfully.
Your product should give them the answer to their biggest problem. Your audience reads your content because you provide them with value, and your ebook should be no different.
Planning Your Ebook
Once you have a good idea of what your ebook is going to be about, you can begin planning it out.
It makes the whole process a lot easier if you set yourself up with a structure beforehand. I recommend getting everything out on paper first.
Write the topic you've decided on in a circle in the middle of a piece of paper. Next, write down everything, and anything that you can think of that relates to that subject. Don't overthink it. Just get everything written out. Even if it's just single words that relates to your topic; they're still important and will help you later on.
Once you've got all the ideas down, you can start formulating a proper plan for your ebook.
Follow these steps to create the skeleton of what you're going to write:
- Group together similar points. You don't want to duplicate content.
- Get a solid idea of the most important and relevant topics relating to your ebook's focus.
- Number those topics and work out an order for them that is natural and flows in a way that makes sense. These are going to be your chapters.
- Decide what you want to include in each chapter - think about the most vital elements and information that you want to convey within those topics
- Write out a rough itinerary of the ebook from the introduction to the conclusion, and all your chapters in between.
Having this solid plan written down in front of you will make it much simpler when you start to write your ebook. This will help reduce the chances of you from getting confused or overwhelmed as you write. You can work your way through each chapter, with a clear idea of how it is going to progress.
Also, don't beat yourself up if you need to change things at a later date. It's your ebook, and it's completely fine if you have better ideas as you go along. That's what writing is all about.
How Ebooks Differ From Blog Posts
As a blogger, you're probably used to formatting your posts in a different way than you would an ebook. Writing an ebook is the same as writing an actual book in the sense that you're almost certainly going to have paragraphs and chapters.
You'll be writing much chunkier blocks of text in your ebook, and are much less likely to use images as you do in your blog posts. You don't have to worry so much about breaking up the text and making it digestible as you do with the content you write for your blog.
It may take some time to get used to writing in an ebook format. When I was writing my ebook, Blog To Business, where I teach beginner and hobby bloggers how to turn their blog into a fully fledged business, I remember thinking that I was using a whole new form of writing. I wasn't used to it, and it took me a while to get it right. It was my first ebook, but it definitely won't be my last.
The biggest lesson I learned? Take your time.
What To Do Once You've Finished Your First Draft
Edit, edit, and edit some more. It's super important to make this ebook your best work. The only way to do this is to perfect it over time.
Go back to the start of your ebook and read through it. Alter things and add in new ideas as you go. Go from start to finish doing this - you'll be amazed at how much you add in.
After that, I would advise you save your work and leave it alone for a day or two. When you go back to it, you'll have completely fresh eyes. Repeat the same process of going through it from start to finish, and tweak as you go.
Once you're happy, the next thing to do is proofread it. A great way to catch errors is by reading the content out loud. By doing this once or twice, you'll feel pretty confident that it's nearly ready.
Before doing anything else, get your friends and family to read it for you. They will pick up any errors or sentences that don't flow, as they have an outside perspective. Don't be upset with what they tell you. They are giving you extremely valuable advice.
Sometimes you miss things by being too close to it, but that's what friends are for.
The Next Step
Once you've written your ebook, and you're ready to publish, you need to think about where and how you're going to sell it.
Are you going to go self-published with Amazon? Are you going to use your own blog to sell it? Or use another publishing service?
Do a little research and think about what would work best for you, and your blog and business. Don't do anything you're not comfortable with.
My final piece of advice is to just go for it. Pour all of your expertise and experience into your ebook and do everything you can to solve your readers' pain points.
Give them the solution they've been looking for, in your own unique way. Package it up and tell your readers the benefits and the results they'll get from reading your ebook and watch the positive reviews arrive.
Write an ebook your readers will love and share it with the world.
About the Author
Hi! My name's Laura and I run All In My Head, where I focus on helping fellow entrepreneurs grow their blogs into successful businesses. I'm passionate about providing you with the tools and knowledge you need to build the life you've always dreamt of.